Promotional products can range from pens and juice bottles with well-known brands to candy jars filled with tasty treats.
Identifying the right film and selecting one of them isn’t easy. So what factors should you consider when selecting a film?
Check out our guide to learn how to choose the perfect giveaway from the list of promotional giveaways below.
Table of Contents
What are freebies and how do they work?
Firstly, let’s go back to where it all began. Promo items, also called freebies, are items used to market a business, such as gifts, merchandise and other items. They are meant to promote the company.
Why do corporations give away products and services?
The practice of giving away promotional items can increase brand awareness long after the event has taken place. They can also increase brand loyalty.
IDEAS FOR MARKETING GIVEAWAYS
Conference giveaways, exhibitions, and events will benefit from these ideas:
- A shopping bag (or tote bag)
- Branded pens
- Branded pencils
- Notebooks
- Notepads
- Travel mugs
- Stress balls
- Wristbands
- USB drive
- Keyrings
- Trolley coins
- Biodegradable pens
- Recycled money pencils
- Branded seed paper
- Branded seed sticks
- Sprout pencils
Those of you who were inspired by the previous corporate giveaway ideas might be interested in learning more about our eco-friendly display range.
Product selection
What are the best giveaway ideas for your company among the endless giveaway suggestions on the Internet?
A cost analysis is necessary
Can you really give things away at your exhibition while others give them away? If you don’t believe you can justify it, don’t give it away!
Your event can be more successful when you give away giveaways cost-effectively and correctly. Alternatively, you might give away these items only as a gift to your potential leads and sales prospects.
If you manufacture your own products, shouldn’t you be giving samples of them away? It will save you money, and it will give your customers more information about your product. At a recent event, we gave out seed paper samples to promote our eco-friendly displays.
Brand it
You should brand and link all promotional items to your brand.
A logo that reinforces your company’s identity will help people identify your freebie. This example illustrates how brand recall works. The price quoted for single color printing should be double checked with the supplier.
Whatever item you choose to buy, consider how you can customize it to make it more distinctive. For marketing plush toys, holes are punched into business cards and used as flyers.
Wouldn’t you like to put branded packaging on your sweets? Or how about adding stickers? There will be no satisfaction for their hunger. Make your brand unique!
Summary
The promotional product market is rich with options. The giveaway should fit your event and your budget as well as be relevant.
When writing, it is important to keep your audience in mind. Is office stationery necessary for corporate types? For your creative audience, what type of giveaways would you prefer that are multi-purpose and eco-friendly?
Make sure you give away something that symbolizes your brand both during the event and in the long run to make the most of your brand recall.
Would you mind sharing your thoughts on this? How do you promote your products? What other freebies would you recommend for events? Please feel free to share your thoughts. Getting a portable display from us is easy. Just contact us today.
